The role of physical stores is changing dramatically. In the face of store closures and changes in customer behavior, retailers are capitalizing on the shift to online. This keynote panel walks through ways to optimize your brick and mortar presence and seamlessly integrate your online channel.

• Evaluating the role and value add of having physical stores
• Ascertaining how to use your physical stores (and the most valuable way to use them)
• Gauging how the high street is changing (store vacancies, renegotiated REIT, etc.) and how that impacts your physical store strategy 

Would it be beneficial to be the final store on the high street?

• Determining if the way stores have been used traditionally is changing – is omnichannel evolving in a way that the role will permanently change 

Chris Conway

Head of Digital – Co-op Food
Co-op

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Hear the latest in ecommerce and omichannel innovation from this technology leader.

Christian has over 15 years experience in marketing and operations management on central and local management level. He has strong strategic and operational skills and expertise in CRM and loyalty strategy development. This presentation presents a concrete case study, focusing on the global ‘Swarovski Club’ launch. You’ll 

• Ensuring a balance between brand focus and commercial drive
• Defining the optimal CRM program configuration in a diversified countries portfolio
• Leveraging personalization use cases to boost top line performance and consumer engagement
• Setting up a global content calendar to keep email marketing fresh and relevant
• Meeting local communication requirements by offering different 1:1 communication channels
• Integrating CRM solutions for the rapidly growing China ecosystem to provide local Chinese best services

Christian Spiegl

VP, CRM
Swarovski

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Join an elite group of senior retail executives, to network and learn. Learn how executives are motivating their teams, overseeing amazing omnichannel and online experiences, and going the extra mile in the short term to win customers in the long term.

This session is retailer-only.

If you are interested in attending, please email lori.hawthorne@wbresearch.com.

Carolina will delve into ways to implement local and global online strategies to grow revenues in today’s highly competitive retail market. Learn how to thrive in this kick off presentation. 

Carolina Agudo Lazareno

Head of Digital and Ecommerce EMEA
Havaianas

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Hear the latest in ecommerce and omichannel innovation from this Algolia executive.

Jennifer has worked in digital customer experience for 21 years. She’ll focus on how Hobbycraft has used AI driven site search to optimise product discoverability on their site.

• The role that site search plays in the journey
• Reviewing personalisation automation at scale using AI from the day to day site search point of view
• How to optimise site search to become more relevant for the individuals and their experiences
• How to extend product discoverability via product recommendation optimisation

Jennifer North

Head of Digital Experience
Hobbycraft

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Content Square Executive

Omnichannel execution remains a key challenge facing European retailers. This session will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivizing correctly and much more. Get your omnichannel challenges solved during this kick off presentation.

• Getting your internal teams to work together and collaborate to provide a seamless digitized in-store experience
• Having tech partners play a larger role in shaping both online and offline customer experiences
• Having alignment between internal teams and understanding every department has their own set of priorities
• Working through operational challenges (setting goals, working fast and efficiently, ensuring you have the right teams involved, being agile)
• Making sure leadership is empowering decision making around omnichannel
• Thinking holistically about the entire customer experience

Gail Banim

Director, eCommerce & Marketing
Anthony Nicholas Group

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Hear the latest in ecommerce and omichannel innovation from a technology leader.

Hear the latest in ecommerce and omichannel innovation from a technology leader.

Being able to optimize the omnichannel journey is critical for brick and mortar retailers. This panel will review specific strategies and present tactical take-aways to help support your omnichannel retail business.

• Working through the internal challenges of integrating online and offline 
• Removing friction points for customers when they are in-store
• Rethinking payment options
• Understanding how to manage stores as ‘warehouses’ and vice versa 
• Integrating live stock inventory, click and collect, store fulfillment and other omnichannel initiatives to better serve your customers 

Lisa Small

Head of Online
Hackett London

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Marianna Santanas

Global Digital Sales Director
Eton Shirts

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Emilie Mouquot

Customer & Growth Director
Notonthehighstreet

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This will be an informative session about how AO transformed content into a customer acquisition platform, using data and customer insight to drive the agenda. 

• Defining content relevant to your business objectives
• Using data to stay ahead of your competitors
• Understanding the most effective platforms to reach your customers
• Measuring success beyond short term ROI

Sophie Parfitt

Head of Media & Content
AO.com

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If you knew which users were more likely to convert on your site, in real-time, what would you do differently? Knowing the value of each user in advance allows brands to give each visitor the experience they want. During this session, CEO, Richard Harris, discusses the benefits of using real-time predictions to optimize retargeting strategies, sponsored listings, and user monetization. Learn how partners have seen over 180% increase in profit and 22% decrease in CPA with real-time predictions powered by.

Richard Harris

CEO
<intent>

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Many marketers are focused on the beginning of the shopping funnel, putting less emphasis on the post purchase journey. There are many opportunities to drive retention, increase repeat purchases and more with a well thought out post purchase process. Our panelists will review how to maximize the latter part of the customer journey.

• Recognizing the post purchase path has evolved over time and is more complex than ever
• Tackling the process of bringing customers back to your brand 
• Avoiding discounting or specific promotions and focusing on content driven post purchase campaigns
• Using blog content, app content, showcasing new releases of content for complimentary products, how-do guides or instructional content
• Demonstrating to customers that you care about them long term (beyond just the purchase)
• Finding technology partners that can support you in these efforts

Julie Austin

Marketing & Digital Director
Bravissimo

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Hosted By: Emilie Mouquot, Customer and Growth Director, Notonthehighstreet

If you’re looking to identify new opportunities for growth, this moderated roundtable session for you! Connect with fellow retail peers and identify how to grow your retail business during this closed door session.

Emilie Mouquot

Customer & Growth Director
Notonthehighstreet

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Limited to 20 retail participants only.

If you’re looking to refine (or develop) your personalisation strategy, this moderated roundtable session for you! Connect with fellow retail peers and learn best practices to shape a personalised customer experience.

• Using automation to develop a single view approach to your customers
• Applying AI or machine learning led applications in more traditional areas (direct mail, call center ops, etc.)

Your online business is well established and you start looking at a potential international expansion? International business is not just an expansion of the domestic operations; markets vary significantly throughout the world. This presentation presents a thorough analysis focusing on how to develop an effective global expansion strategy.

• A review of an optimal market entry strategy
• A Step by step expansion guide
• In depth new market assessment through four global expansion matrices

Sandra Yonter

SVP Europe, New Markets & Artist Community
Redbubble Europe

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Hear the latest in ecommerce and omichannel innovation from a technology leader.

Marc Dassler is a serial entrepreneur in e-commerce and co-founder of Sitewards. He is intensively involved in the digitization of sales channels in direct sales. In the role of CTO for the direct sales startup PIPPA & JEAN, he successfully built up the acquisition of sales partners in an omni-channel strategy.

Take a look at the global eCommerce landscape during this interactive panel discussion. Our panelists will look at ways to structure an effective global strategy, localisation and much more.

• Deciding whether your brand will indeed benefit from going global, or whether simply conducting cross- border commerce is enough
• Evaluating the importance of local distribution centers in cross-border markets 
• Reconfiguring your teams and evaluating internal resources to better suit your globalization priorities 
• Harnessing the power of localization to bolster and reinforce your international presence

Dee Gittins

Head of Online Trading & Digital Marketing
Hobbycraft

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David Backshall

Commercial Director
Cardpay

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Melissa delves into all things marketing during this dynamic presentation.

Melissa Weston

Marketing Lead, UK & Ireland
Zalando

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Hear the latest in ecommerce and omichannel innovation from a technology leader.

How are you evolving your omnichannel strategy? What initiatives should you invest in, and why? This interactive panel will look at all things omnichannel and get your challenges solved.

• Trying to get your store teams to understand the importance of web and engage in omnichannel initiatives such as click and collect
• Enabling store associates to use tablets if inventory isn’t available in-store
• Thinking about new incentive structures or training for your store associates
• Sharing the responsibility of stock between warehouse and e-commerce
• Determining how to manage stock - management of busy periods and web forecasting in the context of minimum stock levels

Rossen Roussev

Director, Digital Architecture, Global eCommerce
Pandora

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Edda Blumenstein is currently finishing her Doctoral Research at Leeds University Business School, where she has been investigating how retailers successfully adopt Omnichannel retailing. Researching successful transformation at leading retail brands, Edda has identified seven key capabilities that retailers need to develop to succeed in an Omnichannel world. To assist retailers to build these capabilities Edda has developed a framework that consists of two levels of capabilities and

activities related to each level. Attend this dynamic presentation and learn about:

• Determining the key capabilities that underpin successful omnichannel transformation
• Adopting these capabilities
• Reviewing the process for long-term success

Edda Blumenstein

Omnichannel Doctoral Researcher, Strategy Advisor & Speaker
Leeds University Business School

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The key to success in ecommerce today? Site

performance. We’ll present detailed tactics and tips

to ensure that your site performance and speed is

meeting customer expectations during this session.

• Focusing on speed, payments, delivery and navigation
• Focusing on metrics that can be optimised to help get shoppers through the purchase funnel
• Identifying what areas are ‘sure bets’ for conversion optimisation v. more ‘pie in the sky’ ideas
• Resolving any blockers to purchase
• Generating more sales with a faster web platform

Dan Seamans

Head of Digital Product Management
Freemans Grattan Holdings (FGH)

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Hear the latest in ecommerce and omichannel innovation from a technology leader.

Emma’s role has overall responsibility for the development, implementation and management of the Customer Experience strategy for global beauty e-tailer and largest in Europe, Feelunique.

As part of this strategy, she’s implemented a successful customer insights program enabling customer-centric solutions and consistency to be driven throughout the business.

• Knowing your audience and creating relevant and compelling content 
• Providing adequate customer support through chat, video, FAQ’s, etc. 
• Testing continuously to ensure ease of navigation and a frictionless UX 

Emma-Louise Veitch

Head of Customer Experience
Feelunique

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In this detailed presentation, you’ll learn how omni-channel retail will evolve and what suppliers and retailers will need to do to win in this environment.

• B2B - why it should be a key focus for wholesalers and manufacturers, getting the message and the solution right
• D2C, - why it will evolve with a stronger focus on commercial profitability and why large multi-platform retailers will emerge
• Learning why a data strategy is key to winning with consumers and shoppers

Dean McElwee

Integrated Commercial Lead Europe eCommerce
Kellogg

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Limited to 25 attendees. 

Listen and be inspired at our Women in (R)eTail networking reception + panel. You’ll have the opportunity to meet fellow industry leaders, cultivate new connections and discuss the topics that were raised on the panel.

Julie Austin

Marketing & Digital Director
Bravissimo

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Anouk De Lange

Head of eCommerce & Marketing Strategy
National Lighting

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Louisa Nicholls

Partner & Senior Manager, Digital Trade and Trade Marketing
John Lewis

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