eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Thomas Crampton
Thomas Crampton Global Managing Director, Social@Ogilvy Ogilvy & Mather

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

11:15 AM GUEST SPEAKER: Use Social To Capitalise On Customer Sentiment, Enhance Your Reputation And Build Your Brand

As Global Managing Director of Social@Ogilvy at Ogilvy & Mather, Thomas oversees a team of more than 700 social media specialists across more than 40 territories. Probably the largest global team of its kind, Social@Ogilvy helps companies understand, strategize and execute within social media. Picking up the highest creative accolades along the way (including Clios, Effies and Cannes Lions awards) Thomas outlines his approach of using technology in new ways to create huge circles of influence.  In this groundbreaking talk, you’ll learn how to:

Identify with your customer and form tight-knit communities to find brand advocates and influencers 
Use social to capitalise on customer sentiment, enhance your reputation and get your messaging across effectively
Create a brand that is clear, precise and meaningful in a world of visual overload