eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Stuart McMillan
Stuart McMillan Deputy Head of eCommerce Schuh
A senior ecommerce professional, I have a wide range of experience in all aspects of ecommerce, from design, to content production; from managing high availability infrastructure to user experience testing. I have experience in managing teams to deliver the above, as well as other areas such as development testing and PCI compliance. I work within the fashion industry.

I have particular interests in page performance, conversion rate optimisation, usability, responsive web design, customer experience and order fulfilment.

My goal is simple: I want to be responsible for the best-in-industry ecommerce website that does everything right, every last detail.



Day 1: Omnichannel & Online Growth - Tuesday, June 20th

10:00 AM KEYNOTE PANEL REVOLUTION: Execute Amazing Omnichannel Experiences Through Organisational And Cultural Transformation

This kick-off keynote panel delves into all things omnichannel.  Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:

Structure your organization around the execution of  omnichannel capabilities (looking at reporting structures and cultural transformation)
Examine how collaborative the culture is within your organisation to execute omnichannel initiatives effectively
Develop a holistic picture of your customer as the foundation for your strategy