eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Steve King
Steve King CEO Black Swan Data


Day 2: Digital Transformation - Wednesday, June 21st

4:35 PM CASE STUDY REVOLUTION: Just Listening Is Not Enough: How To Deliver Real ROI From Social Data

Social listening is great for PR and Communication but the traditional ‘tracking’ approach has given social data a bad name.  Social data can be used to improve Stock predictions in advance, enhance multiple aspects of Marketing, and inform and predict new Products and Innovations. Steve will talk about how to step away from a traditional Social Listening tool and embrace a Social Data strategy.