Sienne has worked as a strategic business developer, product owner and innovator within mobile, social media and omni-channel retail for over 10 years. She joined John Lewis in September 2014 in as Director, Online Product where she looks after the continuous development of John Lewis’ digital selling experiences across web, apps and in store digital.
Sienne has previously headed up mobile and R&D at M&S and Morrisons and worked with great brands such as Samsung Sony Playstation and Coca Cola to deliver business growth strategies and innovative new digital products and services. She has delivered a number of UK high street retail firsts: the first transactional mobile website, the first smart TV application for fashion, the first social and mobile gamified Facebook app for donating clothes, the first mobile taste test to help customers find and buy the right wine.
She is passionate about mobile and driving forward adoption and industry standards and sat on various industry boards including the IAB mobile council, the DMA mobile council and was a founder of Mobile Commerce Joint Industry Committee.She is one of Drum’s top 50 in Mobile 2015 and was selected as one of Mobile Marketer’s Women to Watch 2013, the only UK/EU woman on this list.