eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Sergio Romero Penas
Sergio Romero Penas Director, Marketing & Performance Analytics Vistaprint
Sergio Romero is currently Director of Marketing & Performance Analytics at Vistaprint, a Cimpress company, where he leads the team responsible for optimizing online and offline channel activity, and improving the efficiency of the company’s marketing budget of hundreds of millions of dollars.

He brought to Vistaprint 15+ years of experience in the Consulting and Financial Services industries where he developed top notch strategies in order to increase customer loyalty, grow product distribution through non-traditional channels and enhance return on marketing investment. He started his career with The Boston Consulting Group, and prior to Vistaprint Sergio held different positions in customer analytics and business strategy with CaixaBank, the leading retail bank in Spain with more than 14M customers.

Sergio holds degrees in Engineering and Statistics from UPC, and an MBA from ESADE Business School.


Day 3: Online Customer Engagement - Thursday, June 22nd

10:35 AM KEYNOTE PANEL: The Roadmap To Create A Cross-Channel, Cross-Device Attribution Model

Cross-Device Attribution still isn't perfect, but it is critical. Right now, marketing channels are innovating faster than we can come up with ways to count them. So, as the practice of multichannel attribution attains a certain level of maturity, each of this morning’s panelists outline their view of a unified platform that manages the fluidity of budget and technology, and give you a new perspective on how to tackle attribution in 2017 and beyond:

Identifying what weight to place on each channel with an effective attribution model
Attributing offline sales to online advertising- is there a ‘correct’ method
Making accurate marketing investments across mobile, desktop, tablet and instore