eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Sean O'Neill
Sean O'Neill Director Online Product Development Tesco
Sean has spent the past 18 years at the intersection of ecommerce, consumer behavior, and data-driven feedback loops.  Sean joined Tesco in 2014 and is Product Development Director for Tesco’s global online shopping platform spanning 9 countries.  Prior to that Sean spent 11 years at (starting in 1999) for product development and operations focused across a range of business functions including merchandising, programmatic recommendations, category expansion, fulfillment, marketplace platform, and on-site advertising.  In between two stints at Amazon, Sean joined a startup focused on building the world’s richest consumer loyalty and rewards network.  Sean holds an MBA from the Kellogg Graduate School of Management (Northwestern University) and is a co-author of six patents. Outside of work Sean enjoys traveling with his family, painting, and recording songs for his kids’ band.

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

2:10 PM CASE STUDY REVOLUTION: The Roadmap To Omni: Putting Together A Targeted, Customer-Focused Approach

Your customers see you as one brand. Tesco aims to have a single, consistent approach throughout  the customer journey. Here Sean discusses latest Tesco’s omnichannel checkpoints to drive higher conversions by:
De-siloing and re-assessing who is in charge of what in the organization 
Looking at IT and eCommerce infrastructure to connect the channels
Testing to ensure efficiency and accuracy of your approach