eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Saima Alibhai
Saima Alibhai Managing Principal Consultant Oracle Bronto
Saima has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, EMEA and LATAM. As Practise Manager - Professional Services at Bronto, Saima helps leading brands, including Vivienne Westwood,, Björn Borg and Joseph Joseph, optimise their commerce marketing strategy. She is member of the DMA UK Email Council.

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

2:55 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into  small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store