eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Richard Voyce
Richard Voyce Head of eCommerce Dreams Ltd

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

2:55 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into  small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store