Head of eCommerce & Customer Service
INTERSPORT Group Denmark
Peter Hvidberg is the Head of E-Commerce and Customer Service for INTERSPORT Group Denmark, driving digital & customer service to create Seamless Retail value for INTERSPORT Denmark, Colosseum, The Athlete´s Foot, JOYRUN, OBI Sport Outlet, Sport Point, Sport-Direct and especially their customers. Peter redefined the E-Com strategy and focus for the group, optimized the process’ for the whole value chain, implemented a new website and tripled the revenue for INTERSPORT Denmark in 2017. Prior to INTERSPORT Peter has been working with Retail, Logistics, IT and Telecom and was a pioneer in E-Com building his first webshop back in 1998. Since 1998 Peter has developed several online concepts for his own companies and has as a consultant helped Danish national and International brands to develop theirs.