eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Niranjan Soni
Niranjan Soni Head of Multichannel Development The White Company

Day 2: Digital Transformation - Wednesday, June 21st

10:20 AM REDESIGN KEYNOTE PANEL: Modernise Your Site To Boost Your Brand And Conversion

You already know that without redesigning your website/app/store environment on a somewhat regular basis, your branding and sales tools will be out-of-date and conversion rates will drop. But now it’s time to redesign, what should you consider first and why? Our panelists have blazed a trail and are here to explain what works and what doesn’t:

Boosting your front-end brand image, traffic, search rankings and sales with minimum back-end headache
Gaining buy-in for testing to identify what’s necessary to update, and what’s not
Tracking guest response and iterating along the way