eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Michael Klein
Michael Klein Director, Industry Strategy and Marketing Adobe
Michael Klein is the Director of Industry Strategy for the Adobe Marketing Cloud. He leads a team of subject matter experts who work with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael regularly contributes thought leadership to industry events, and is an active member of and the Global Retail Marketing Association.
Prior to joining Adobe, Michael spent over 25 years as a Senior Merchant and Marketer for brands such as the LVMH Group (, William-Sonoma, Harry & David, Discovery Channel Stores, and 

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

2:35 PM The Third Wave: The Experience-Led Business

For the past two decades Retail and Commerce have been through the first two waves of technology; Back Office and Front Office, as the industry has been digitally transformed by disruptors and multi-channel retailers. We are now moving into the Third Wave, the Experience Wave.

Adobe’s Director of Industry Strategy for Retail, Travel & CPG, Michael Klein will lead a discussion on the Experience Wave. Learn how Experience is helping retailers differentiate themselves in a hypercompetitive marketplace against the disruptors of eCommerce. In addition, Michael will share results from the most recent Adobe Digital Insights reports that highlight the trends and challenges in our industry.