eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Matt Henton
Matt Henton Head of eCommerce Moss Bros

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

4:05 PM CASE STUDY REVOLUTION: Target, Engage And Convert Your Cross-Channel Customers

When customer data is incomplete or held in many different places, it can be misleading and result in retailers making poor marketing decisions. In this session, you’ll hear how Matt updated his existing data warehouse, then break out into small groups to discuss:

Following the customer across touch-points
Collecting data points into a single, holistic customer profile
Implementing predictive analytics and analyzing which segments have greatest potential
Marketing to those segments in the most cost effective way possible