eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Martin Gill
Martin Gill VP & Research Director - Digital Strategy & Experience Forrester

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

4:50 PM The Future Of Retail Experience: Bridging The Digital/Physical Divide

The physical and digital worlds are converging, and retail is at the epicentre of disruption. Interactive video displays extend endless aisle eCommerce into the retail stores. Mobile instruments your customers as they browse your stores. Connected coffee machines automatically reorder your favourite drinks. These examples are emerging today, but they’ll be mainstream tomorrow. But the physical/digital divide isn't binary, it's a continuum. In this new world, retailers can’t separate physical and digital experience strategies. You need to rethink your omnichannel customer experience to get ahead of the game. Forrester will show you: 

How are customers really embracing emerging technologies?
Why is customer obsession at the heart of new retail business models?
How must business and technology teams collaborate to serve customers?