The physical and digital worlds are converging, and retail is at the epicentre of disruption. Interactive video displays extend endless aisle eCommerce into the retail stores. Mobile instruments your customers as they browse your stores. Connected coffee machines automatically reorder your favourite drinks. These examples are emerging today, but they’ll be mainstream tomorrow. But the physical/digital divide isn't binary, it's a continuum. In this new world, retailers can’t separate physical and digital experience strategies. You need to rethink your omnichannel customer experience to get ahead of the game. Forrester will show you:
•How are customers really embracing emerging technologies?
•Why is customer obsession at the heart of new retail business models?
•How must business and technology teams collaborate to serve customers?