eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Luca Marini
Luca Marini Founder & COO Finery London


Day 2: Digital Transformation - Wednesday, June 21st

4:35 PM CASE STUDY REVOLUTION: Build Your Data Infrastructure To Tailor Your eComm Business

In his role as Founder & COO of a new women’s fashion label, Luca knows how tools, people, and processes interact to establish a data-oriented decision making culture. Luca explains his biggest data takeaways from the past 12 months, including:

Leveraging data from inventory management, supply chain and digital analytics to inform decisions for both digital marketers and store operations 
Expanding assortment based on competitive data and booking every possible sale by expanding fulfillment options