eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Julie Austin
Julie Austin Head of Ecommerce Mamas & Papas
Currently Head of Ecommerce at Mamas & Papas, Julie started out in a product buying and development background transitioning that customer and product first focus into the digital environment.
 With previous experience at Next, Boots and Claire’s Accessories, Julie has worked and led teams in both UK and US in designing, delivering and trading global websites for global brands.  

Day 2: Digital Transformation - Wednesday, June 21st

2:30 PM UX Testing – The Need For A Testing Roadmap And The Quick Wins That Work

Native app, mobile web or hybrid? What’s the difference, and which approach should you choose? The choice depends on you, your budget and time-scale to implement. Over these 25 minutes, Julie explains the Mamas & Papas approach- what works, what doesn’t work and how to put your best foot forward with your mobile app in 2017:

Using native app features, including push notification and offline data storage, to aid mobile customer acquisition and retention
Creating  a web/app hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems