eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Geoff Bull
Geoff Bull Head of Demand Conversion Wiggle
Geoff Bull is Head of Digital Marketing and Ecommerce for WiggleCRC, responsible for digital marketing, data insights, CRM, ecommerce and web development. Combined Wiggle and Chain Reaction Cycles serve over 2 million customers a year in over 100 countries.  Prior to WiggleCRC, Geoff was Head of Digital for MORETH>N and has held a range of marketing and strategy roles for Riverford, Direct Wines and John Lewis.

Day 2: Digital Transformation - Wednesday, June 21st

2:30 PM Cross-Brand Website Optimisation: Lessons Learned From The Front Line

As eTailers are forced to adapt in the age of the customer, eCommerce replatforming initiatives are becoming more complicated, with more stakeholders, more data and more integrations. With hands on experience of a recent replatform, Geoff will clarify your own business readiness & outline clear requirements for you to satisfy multiple stakeholder demands:

Identifying and limiting the major challenges associated with the replatforming journey
Providing a framework for improving the likelihood of success when optimizing your website