eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Emma Fouracre
Emma Fouracre Senior Marketing Manager Evans Cycles
Emma is part of the senior management team at Evans Cycles and is responsible for email, social media, PR, partnerships and advertising. Her wealth of marketing experience spans the last 10 years working mainly in consumer markets including events like The National Wedding Show & The Baby Show and now her latest move into retail for Evans Cycles. Emma has been involved in the development of many segmentation models, not all of which have been successful so Emma is looking forward to a lively panel discussion. The good folks at Evans Cycles have turned Emma into a cyclist but beyond this she is also a keen runner and swimmer so hoping in the future to tie the three together.  


Day 3: Online Customer Engagement - Thursday, June 22nd

12:25 PM EMAIL PANEL REVOLUTION: Get A Greater ROI With Your Email Programs

Email can be both the most personal and frequent way to be in touch with your customers, giving you a fast path to purchase. Knowing which technologies will best support your email strategies is critical. The executives on this panel have the answers to your burning questions: 

What are the key differences between different email providers to assist with getting an ROI on your programs?
How do you define success in email today?
What kinds of email messages are most successful to (1) acquire customers and (2) retain buyers?
How are you personalizing your email and what have been the results?