Email can be both the most personal and frequent way to be in touch with your customers, giving you a fast path to purchase. Knowing which technologies will best support your email strategies is critical. The executives on this panel have the answers to your burning questions:
•What are the key differences between different email providers to assist with getting an ROI on your programs?
•How do you define success in email today?
•What kinds of email messages are most successful to (1) acquire customers and (2) retain buyers?
•How are you personalizing your email and what have been the results?