eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

Digital Transformation

Wednesday, June 21st

Expand All Sessions [+] Collapse All Sessions [-]

8:00 AM Breakfast & Registration

Join us bright and early as we start the day with tea, coffee and a light breakfast.

8:50 AM Welcome Remarks

Greg Ashton, Senior Director, eTail Europe

 Greg Ashton
Greg Ashton
Senior Director
eTail Europe
Greg Ashton is a Senior Director at Worldwide Business Research, a company that develops annual B2B conferences to educate, support and connect the leadership of the world's core industries. Since 2012, Greg has been passionately leading and growing WBR’s flagship brands, including eTail West, eTail Europe & Mobile Shopping. When he is not helping ...[Read More]

8:55 AM Chairperson's Opening Remarks

Diana Smith, Head of Product Marketing, Segment


Diana Smith
Head of Product Marketing
Segment

9:10 AM KEYNOTE: What Was, What Is & What Will Be - Taking The Next Steps In Digital Experience

Charlotte Briscall, Head of Digital Experience, Sainsbury's

What distinguishes customer-centric organisations from other companies that proclaim their customer focus? In short, they’ve re-oriented their entire operating model and eCommerce design around the customer, increasing profitability in the process. Charlotte is a digital director of design with over fifteen years experience working in both large in-house creative teams and agencies. Here Charlotte takes you on Sainsbury’s digital experience journey so far and offers valuable lessons that can be applied in your own retail environment:

Define the customer experience, then deliver it in a completely channel-agnostic way
Constant testing of mobile and desktop features and functionality to keep ahead of customer expectation
Invite customer feedback and take action on it to make their journey frictionless

 Charlotte Briscall
Charlotte Briscall
Head of Digital Experience
Sainsbury's
Charlotte Briscall has been leading the Digital Experience team at Sainsbury’s since February 2014. In this role Charlotte has built a digital experience capability covering ux, insights, research and delivery from zero to a team that now has design responsibility across the online groceries business, digital payments, retail labour management, HR ...[Read More]

9:35 AM KEYNOTE: The Application Of Wearables In Retail

Billie Whitehouse, CEO, Wearable X

As the Co-founder & CEO of Wearable X, Business Insider recently named Billie as one of the 30 most important women under 30 in tech and she was named in the 100 Most Creative People in Business by Fast Company. Why? Because she is determined that the future of wearables shouldn’t be about what they can do – but how they can make you feel. Billie outlines her vision of future wearable technology and it’s application in retail, namely designing for intimacy, entertainment and other areas usually disconnected from the wearable tech conversation. You won’t want to miss this exclusive talk that will challenge your view of what it means to mash up technology and creativity. 

What does wearable tech look like today?
How this can change the face of retail?
How do we design for touch in a digital age?
 Billie Whitehouse
Billie Whitehouse
CEO
Wearable X
Billie Whitehouse is the CEO, designer and director of Wearable X. Wearable X specializes in the combination of hardware, software and apparel for wearable technology products. Forbes recently compared Billie and her co-founder Ben Moir to Steve Jobs and Jerry Seinfeld. Known for her development of Nadi X and Fan Jersey recently presented at S ...[Read More]

10:00 AM Capitalising On The Growing Cross-Border eCommerce Opportunity – The Key Steps For Successful International Expansion

Nir Debbi, Co-Founder & CMO, Global-e

The global market for Cross-border eCommerce is growing rapidly and predicted to surge to $1 trillion by 2020. Coupled with the weaker pound following the Brexit vote, and with the high affinity for British brands, there is an enormous opportunity for British retailers to boost their sales by targeting shoppers worldwide. However, retailers need to overcome major barriers in order to realise the Cross-Border eCommerce potential. Localisation is a key driver to take advantage of the opportunity and remove the barriers. How can retailers localise their offering and enjoy a huge uplift in international sales without costly and time consuming investment? Join us on our speaking session to find out more about the fundamental building blocks for effective localisation and the key steps for fast and seamless international expansion.

•         International expansion – key milestones for successful international propositions  
•         Localisation – how a relevant, localised offer will increase your conversion rates 
•         Cross-Border customer experience - how to achieve seamless local experience for cross-border shoppers 
•         Increasing international ROI – how to capitalise on the Cross-border eCommerce opportunity effectively 
•         Client case study – an example of a successful international expansion strategy with outstanding results
 Nir Debbi
Nir Debbi
Co-Founder & CMO
Global-e
Nir has vast experience in strategic planning and business development, working for over 10 years in managerial positions in the high-tech and financial sectors. Before co-founding Global-e, Nir served as SVP and Head of Strategy and Business Development at Bank Hapoalim, Israel’s largest bank, following a term as Head of Retail Strategy. He h ...[Read More]

10:20 AM REDESIGN KEYNOTE PANEL: Modernise Your Site To Boost Your Brand And Conversion

Jacques Panis, President, Shinola

Niranjan Soni, Head of Multichannel Development, The White Company

Jai Whiting, Head of Digital & eCommerce, JML

You already know that without redesigning your website/app/store environment on a somewhat regular basis, your branding and sales tools will be out-of-date and conversion rates will drop. But now it’s time to redesign, what should you consider first and why? Our panelists have blazed a trail and are here to explain what works and what doesn’t:

Boosting your front-end brand image, traffic, search rankings and sales with minimum back-end headache
Gaining buy-in for testing to identify what’s necessary to update, and what’s not
Tracking guest response and iterating along the way
Jacques Panis
President
Shinola

 Niranjan Soni
Niranjan Soni
Head of Multichannel Development
The White Company

 Jai Whiting
Jai Whiting
Head of Digital & eCommerce
JML

10:50 AM Tea Bar Morning Break

Are you an Earl Grey or English breakfast kind of person? For those of you visiting from outside the UK, join us for tea and biscuits in the Exhibit Hall. 

11:30 AM KEYNOTE: Breaking Down The Walls of Traditional Retail

Savannah Sachs, Managing Director UK, Birchbox

In 2010, while digital start-ups were disrupting many sectors, beauty was not one of them; only 2% of beauty products were bought online. There were many challenges to beauty becoming internet based with consumers being cautious to buy premium products before trial. That’s where Birchbox came in. Launching in 2010 with a ‘Try, Learn, Buy’ model, attracting brands and subscribers who connect instantly with the content-driven discovery experience and seamless path to purchase online. Plus Birchbox has a dramatically different approach to targeting beauty consumers - as they over-index in and attract what they call the Beauty Majority - a woman who has been dramatically underserved by the existing beauty industry and isn’t spending to her full potential. Birchbox is uniquely able to reach this less engaged customer by giving her a more relevant, efficient and approachable experience. Birchbox will discuss their place in beauty retail, deep diving into their customer, and sharing tangible learnings for driving rapid growth.
 Savannah Sachs
Savannah Sachs
Managing Director UK
Birchbox
Savannah Sachs is the Managing Director of Birchbox UK, which offers an efficient, personalised way to discover and shop for new beauty products.

Birchbox was founded in September 2010, redefining the beauty e-commerce experience by pairing a monthly subscription of personalised samples with editorial content t ...[Read More]

11:55 AM Understand Shopper Intent And Match It With The Products You Sell Online Using Natural Language Processing And Machine Learning

Executive Presenter, Bloomreach

12:15 PM KEYNOTE: Build Loyalty Through Brand-led Omnichannel Experience

Chris Bates, Head of CRM & Digital Marketing, John Lewis

Hear the inside story on how one of the most well-known brands on the High Street builds its’ omnichannel proposition and plans for it’s digital future. As Head of CRM and Digital Marketing, Chris heads up all data-driven marketing at John Lewis across digital channels, as well as their award-winning loyalty programme. Here you’ll learn how eCommerce  is performing against John Lewis’ expectations, how success is defined there, and what you can do today to evolve from ‘customer service’ to ‘customer centric’ in your own business:

Develop a loyalty programme that delivers real commercial success by designing around the customer, not points and discounts.

Implement new technology that offers deeper customer insights 

Incentivise  eCommerce, mobile, product, IT and instore teams to work towards common goals
 Chris Bates
Chris Bates
Head of CRM & Digital Marketing
John Lewis
Chris is Head of CRM & Digital Marketing at John Lewis, responsible for all data-driven marketing across digital channels as well as CRM & loyalty.  In 5 years at John Lewis he has delivered a new consumer segmentation which is driving John Lewis’ strategy and growth, and has designed, launched and led my John Lewis, the brand’s customer membe ...[Read More]

12:40 PM Executive Presentation

Executive Presenter, Qubit

1:00 PM GUEST SPEAKER KEYNOTE: Simple Is Smart, Complicated Is Stupid

Dave Trott, Creative Director and Author, Bestselling Author & Speaker

Raised by a family of police sergeants in east London and trained at the top advertising agencies of New York’s Madison Avenue, Dave Trott is one of the world’s most successful ad men and creative thinkers. His deceptively simple, straight-talking wisdom is read by millions in his columns for Campaign, and in his best-selling books Creative Mischief and Predatory Thinking.  Central to this unique talk is that stupid people think complicated is clever. But smart people know simple is clever, because you have to go beyond complicated to get to simple. For retailers, who is buying your product? And why should they buy it? Answering these simple questions with simple answers builds a more single-minded view of your customer. In turn, this will help you to create more targeted messaging, and make more sales.
 Dave Trott
Dave Trott
Creative Director and Author
Bestselling Author & Speaker

Dave Trott is a creative director, copywriter and author. Trott received a Rockefeller Scholarship to study advertising at the Pratt Institute in New York City and after completing his studies, went on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. Gold Greenlees Tro ...[Read More]

General Attendee Lunch

1:25 PM Lunch & Solution Provider Demo

Private Lunch

Private Lunch Hosted by SafeCharge


Private Lunch

Private Lunch Hosted by Forward 3D

Track A: Customer Acquisition (Whittle Room)

2:25 PM Chairperson’s Opening Remarks

Track B: Digital Innovation (Westminster)

Chairperson’s Opening Remarks

Duncan Keene, UK Managing Director, ContentSquare

 Duncan Keene
Duncan Keene
UK Managing Director
ContentSquare
Duncan has over 10 years experience within software start-ups. One of the initial team at Maxymiser (now part of Oracle Group) Duncan has worked closely with some of the world’s leading ecommerce teams, helping them solve their digital challenges. Duncan currently leads UK operations at ContentSquare, a user experience analytics and optimization pl ...[Read More]

Track C: Online & Offline (St. James)

Chairperson’s Opening Remarks

Mario Ciabarra, CEO, Quantum Metric

Executive Chairperson, Quantum Metric
 Mario Ciabarra
Mario Ciabarra
CEO
Quantum Metric
Mario is a 4x successful entrepreneur with previous exits in Enterprise APM and Mobile App spaces. Lobbying congress in 2009 for fair competition against Apple’s walled garden, Mario initiated the effort with EFF to successfully ensure a Library of Congress DMCA exemption for “jailbreak” for iOS devices and lead the most successful company in ...[Read More]

Breakout Track D: (Britten)

Retailer-Only Roundtables

Debbie Havekin, Head of International Trading, Marks & Spencer

Topic: Global Expansion: How To Maximise Your International Potential

Host: Debbie Havekin, Head of International Trading M&S.com, Marks & Spencer
 Debbie Havekin
Debbie Havekin
Head of International Trading
Marks & Spencer
Debbie is an experienced digital profession with over 15 years of experience across all retail channels. Currently Debbie is the Head of International Trading for M&S.com, driving sales in more than 20 global markets including Europe, North America and Australia.  ...[Read More]

Head of eCommerce Think Tank

Invitation Only

Exclusive, by-invite-only small group discussion in a private room on pressing, mission critical topics. We’ll be talking about the next wave of digital transformation, and what this means for your eComm strategy in 2018.

Track A: Customer Acquisition (Whittle Room)

2:30 PM Cross-Brand Website Optimisation: Lessons Learned From The Front Line

Geoff Bull, Head of Demand Conversion, Wiggle

As eTailers are forced to adapt in the age of the customer, eCommerce replatforming initiatives are becoming more complicated, with more stakeholders, more data and more integrations. With hands on experience of a recent replatform, Geoff will clarify your own business readiness & outline clear requirements for you to satisfy multiple stakeholder demands:

Identifying and limiting the major challenges associated with the replatforming journey
Providing a framework for improving the likelihood of success when optimizing your website
 Geoff Bull
Geoff Bull
Head of Demand Conversion
Wiggle
Geoff Bull is Head of Digital Marketing and Ecommerce for WiggleCRC, responsible for digital marketing, data insights, CRM, ecommerce and web development. Combined Wiggle and Chain Reaction Cycles serve over 2 million customers a year in over 100 countries.  Prior to WiggleCRC, Geoff was Head of Digital for MORETH>N and has held a range of marketin ...[Read More]

Track B: Digital Innovation (Westminster)

UX Testing – The Need For A Testing Roadmap And The Quick Wins That Work

Julie Austin, Head of Ecommerce, Mamas & Papas

Native app, mobile web or hybrid? What’s the difference, and which approach should you choose? The choice depends on you, your budget and time-scale to implement. Over these 25 minutes, Julie explains the Mamas & Papas approach- what works, what doesn’t work and how to put your best foot forward with your mobile app in 2017:

Using native app features, including push notification and offline data storage, to aid mobile customer acquisition and retention
Creating  a web/app hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems
 Julie Austin
Julie Austin
Head of Ecommerce
Mamas & Papas
Currently Head of Ecommerce at Mamas & Papas, Julie started out in a product buying and development background transitioning that customer and product first focus into the digital environment.
 
 With previous experience at Next, Boots and Claire’s Accessories, Julie has worked and led teams in both UK and US in designing, d ...[Read More]

Track C: Online & Offline (St. James)

How To Reinvent The Instore Experience With New Technology

Debbie Wren, Head of Agile Coaching Digital & Technology, Sainsbury's

Since so few brands are investing in the instore digital space, you’ll find great opportunity in simply following the leader. As Head of Agile Coaching Digital & Technology, Debbie is leading and coaching retail teams in their use of new technology, to coordinate their online and offline campaigns. Follow Debbie’s example to:

Connect your instore customer experience with the online experience, thereby creating a seamless brand relationship 
Gain actionable data to guide future investments as digital becomes embedded deeper into the retail experience.
 Debbie Wren
Debbie Wren
Head of Agile Coaching Digital & Technology
Sainsbury's

Breakout Track D: (Britten)

Retailer-Only Roundtables (continued)

Debbie Havekin, Head of International Trading, Marks & Spencer

Topic: Global Expansion: How To Maximise Your International Potential

Host: Debbie Havekin, Head of International Trading M&S.com, Marks & Spencer
 Debbie Havekin
Debbie Havekin
Head of International Trading
Marks & Spencer
Debbie is an experienced digital profession with over 15 years of experience across all retail channels. Currently Debbie is the Head of International Trading for M&S.com, driving sales in more than 20 global markets including Europe, North America and Australia.  ...[Read More]

Head of eCommerce Think Tank

Invitation Only

continued
Exclusive, by-invite-only small group discussion in a private room on pressing, mission critical topics. We’ll be talking about the next wave of digital transformation, and what this means for your eComm strategy in 2018.

Track A: Customer Acquisition (Whittle Room)

2:55 PM Acquiring International Customers

Chris Attewell, Global Sales Director, Search Laboratory

Hear about an exciting new technology from an eTail solution provider partner.
 Chris Attewell
Chris Attewell
Global Sales Director
Search Laboratory
Chris began his career in export sales and marketing before finding his way into the digital world, and worked in email and marketing automation prior to joining Search Laboratory. Chris provides strategic leadership and direction for Search Laboratory’s global operations, working with clients and internal teams to deliver profitable online custome ...[Read More]

Track B: Digital Innovation (Westminster)

Digital Challenges: Creating Customer Value And Unique Experiences Through Innovation

Elizabeth Johnson, SVP & General Manager of Agency Services - LiveArea, The PFS Agency

Hear about an exciting new technology from an eTail solution provider partner.
 Elizabeth Johnson
Elizabeth Johnson
SVP & General Manager of Agency Services - LiveArea
The PFS Agency
As the SVP and General Manager of LiveArea, Elizabeth is responsible for leading the agency team that provides the digital strategy, design, and marketing expertise enabling brands to succeed in commerce.  She joined PFSweb in 1999 and has over 15 years experience contributing to digital and omnichannel strategies for leading brands. Over the years ...[Read More]

Track C: Online & Offline (St. James)

Executive Presentation from Good Growth

James Hammersley, CEO, Good Growth

Hear about an exciting new technology from an eTail solution provider partner.
 James Hammersley
James Hammersley
CEO
Good Growth
James founded Good Growth and is co-author of the book ‘Leading Digital Strategy’.  James is responsible for ensuring all clients grow their businesses through working with Good Growth.  James has expertise across Digital Strategy, CRM and CRO and has had the privilege of working with some of the largest and most successful UK and global brands.  H ...[Read More]

Breakout Track D: (Britten)

Retailer-Only Roundtables

Katy Gotch, Director, Strategy and Customer Experience, Argos

Topic: How To Implement Agile Development In A Traditional Organisation Giving Sufficient Governance Oversight 

Host: Katy Gotch, Director, Strategy and Customer Experience, Argos
 Katy Gotch
Katy Gotch
Director, Strategy and Customer Experience
Argos
Katy is the Director of Strategy and Customer Experience for Sainsbury's Argos.  In her strategy role Katy is responsible for initiating, evaluating and driving new strategic initiatives and partnership opportunities.  She also heads up a team that takes the lead in monitoring customer experience end-to-end, identifying pain-points and leads cross- ...[Read More]

Head of eCommerce Think Tank

Invitation Only

continued
Exclusive, by-invite-only small group discussion in a private room on pressing, mission critical topics. We’ll be talking about the next wave of digital transformation, and what this means for your eComm strategy in 2018.

Track A: Customer Acquisition (Whittle Room)

3:15 PM MARKETPLACE PANEL REVOLUTION: What You Need To Know About Your Friend (Or Foe)

James Olszowski, International Expansion Manager M&S.com, Marks & Spencer

Rebecca Glenapp, Co-Founder, LUX FIX

Jason Kang, Managing Director- Ireland, Zazzle

Joana Fernandes, Head of eCommerce Operations, Farfetch

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

Integrating ERP systems into marketplaces—how to examine a phased approach for each
Competing within marketplaces: enhancing your product rank 
Effectively advertising on marketplaces to drive traffic to your site 
Figuring out what effects marketplaces are having on eCommerce, positively and negatively 
 James Olszowski
James Olszowski
International Expansion Manager M&S.com
Marks & Spencer

 Rebecca Glenapp
Rebecca Glenapp
Co-Founder
LUX FIX
Rebecca Glenapp co-founded LUX FIX, the UK's largest pure-play platform for women's premium fashion labels. In this role she also launched ground-breaking content/commerce plays for The Telegraph and Evening Standard newspapers. Rebecca previously led brand and business development for start-ups Idio and Billmonitor. She read Philosophy at Trinity ...[Read More]

 Jason Kang
Jason Kang
Managing Director- Ireland
Zazzle
Jason has been an integral part of Zazzle since its launch in 2005 in a variety of key roles, including CFO and CMO.  Jason relocated to Ireland in 2016 as the Managing Director and head of Zazzle International.  In his current role, Jason is responsible for growing the Zazzle business internationally (outside of the US).  Prior to Zazzle, Jason wo ...[Read More]

 Joana Fernandes
Joana Fernandes
Head of eCommerce Operations
Farfetch
Joana Fernandes is the global Diretor of Ecommerce Operations for Farfetch, where her responsibility are payments, fraud and delivery's global strategy across the company. Her main focus is to consistently exceed the customers expectation by delivering an exceptional and localised experience across all markets and platform with high efficiency ...[Read More]

Track B: Digital Innovation (Westminster)

MOBILE PANEL REVOLUTION: Create Mobile-First, Customer-Centric Campaigns

Patrick Osborne, Head of Strategic Insight & Reporting, QVC

Johan Riis Johansen, Head of eCommerce Services, Coop Danmark

Claire Logan, eCommerce Manager, Slaters

Jason Van Der Westhuizen, Senior Head eCommerce & Multi-Channel Customer Experience, Lands' End Europe

Join three retailers who are embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to mobile. You’ll leave this session with strong understanding of not only what your customer values, but also the value the mobile customer represents to your bottom line:

Leverage mobile as a research tool and a transaction tool
Help your customer move through your mobile offering at lightning speed

Connect the dots across screens, channels and teams
 Patrick Osborne
Patrick Osborne
Head of Strategic Insight & Reporting
QVC
Patrick Osborne has worked with customer data analytics for 25 years in a variety of industries and sectors, beginning in direct mail fulfilment and events organisation.  He worked on the implementation of Nectar, the first multi-retailer loyalty programme in the UK, and has also spent time in the university sector, financial services and as a mana ...[Read More]

 Johan Riis Johansen
Johan Riis Johansen
Head of eCommerce Services
Coop Danmark
I have worked in the digital industry for more than 15 years and delivered everything from successful global brand campaigns to optimising revenue performance activities on conversion funnels and the multi touch-point journey the consumers take to get there. Currently my responsibility is to establish and facilitate continuous business development ...[Read More]

 Claire Logan
Claire Logan
eCommerce Manager
Slaters
I am the Ecommerce Manager for Slater Menswear. Since joining Slaters in early 2015 I have worked on growing their already successful online business, successfully launching the new www.slaters.co.uk in August 2016 with a focus on mobile first. It is my main responsibility to take ownership of the strategy for the growth of the online channel. This ...[Read More]

 Jason Van Der Westhuizen
Jason Van Der Westhuizen
Senior Head eCommerce & Multi-Channel Customer Experience
Lands' End Europe
Jason is an accomplished multi-channel professional with over 17 years of proven digital experience across brand, creative, marketing and eCommerce, gained in the UK, USA, Germany and France. Responsible for delivering a high quality digital customer experience through leading in-house teams and agencies across creative & publishing, eCommerce, cus ...[Read More]

Track C: Online & Offline (St. James)

FUTURE STORES PANEL: Bringing The Online Experience Alive In Brick And Mortar

Lina Kehlenbeck, Sr. Product Owner, Online & Retail Operations - Digital & Technology, Sainsbury's

Richard Wilson, Digital Director, Burton

James Williamson, Digital Brand Marketing Manager, Heal's

Philip Ward, Head of Digital Experience & Development, Carphone Warehouse

Maxime Taieb, Head of Solutions & Innovation, Carrefour

The line between instore and online continues to blur, so how can retailers create consistency across both worlds?  Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:

Use mobile and digital as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
Transition instore systems and kiosks to capitalize on digital payments 
Track performance of your instore offers
Lina Kehlenbeck
Sr. Product Owner, Online & Retail Operations - Digital & Technology
Sainsbury's

 Richard Wilson
Richard Wilson
Digital Director
Burton
As Burton Digital Director, Richard is responsible for developing and delivering all customer touchpoints in the brands multichannel experience.  With a strong high street presence and international expansion through franchises and wholesale partners, the digital customer experience across mobile, desktop and instore technologies is paramount to de ...[Read More]

 James Williamson
James Williamson
Digital Brand Marketing Manager
Heal's

 Philip Ward
Philip Ward
Head of Digital Experience & Development
Carphone Warehouse
Phil Ward is Head of Digital Experience and Development.  With over 14 years’ experience within e-commerce, he drives Carphone Warehouse digital customer enhancement road map for .com across tablet, mobile, and desktop.  His passion is using technology to create cross channel personalised journeys.   ...[Read More]

 Maxime Taieb
Maxime Taieb
Head of Solutions & Innovation
Carrefour

Breakout Track D: (Britten)

Retailer-Only Roundtables (continued)

continued

Katy Gotch, Director, Strategy and Customer Experience, Argos

Topic: How To Implement Agile Development In A Traditional Organisation Giving Sufficient Governance Oversight 

Host: Katy Gotch, Director, Strategy and Customer Experience, Argos
 Katy Gotch
Katy Gotch
Director, Strategy and Customer Experience
Argos
Katy is the Director of Strategy and Customer Experience for Sainsbury's Argos.  In her strategy role Katy is responsible for initiating, evaluating and driving new strategic initiatives and partnership opportunities.  She also heads up a team that takes the lead in monitoring customer experience end-to-end, identifying pain-points and leads cross- ...[Read More]

Head of eCommerce Think Tank

Invitation Only

continued
Exclusive, by-invite-only small group discussion in a private room on pressing, mission critical topics. We’ll be talking about the next wave of digital transformation, and what this means for your eComm strategy in 2018.

Track A: Customer Acquisition (Whittle Room)

3:35 PM MARKETPLACE PANEL REVOLUTION: What You Need To Know About Your Friend (Or Foe) (CONTINUED)

James Olszowski, International Expansion Manager M&S.com, Marks & Spencer

Rebecca Glenapp, Co-Founder, LUX FIX

Jason Kang, Managing Director- Ireland, Zazzle

Joana Fernandes, Head of eCommerce Operations, Farfetch

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

Integrating ERP systems into marketplaces—how to examine a phased approach for each
Competing within marketplaces: enhancing your product rank 
Effectively advertising on marketplaces to drive traffic to your site 
Figuring out what effects marketplaces are having on eCommerce, positively and negatively 
 James Olszowski
James Olszowski
International Expansion Manager M&S.com
Marks & Spencer

 Rebecca Glenapp
Rebecca Glenapp
Co-Founder
LUX FIX
Rebecca Glenapp co-founded LUX FIX, the UK's largest pure-play platform for women's premium fashion labels. In this role she also launched ground-breaking content/commerce plays for The Telegraph and Evening Standard newspapers. Rebecca previously led brand and business development for start-ups Idio and Billmonitor. She read Philosophy at Trinity ...[Read More]

 Jason Kang
Jason Kang
Managing Director- Ireland
Zazzle
Jason has been an integral part of Zazzle since its launch in 2005 in a variety of key roles, including CFO and CMO.  Jason relocated to Ireland in 2016 as the Managing Director and head of Zazzle International.  In his current role, Jason is responsible for growing the Zazzle business internationally (outside of the US).  Prior to Zazzle, Jason wo ...[Read More]

 Joana Fernandes
Joana Fernandes
Head of eCommerce Operations
Farfetch
Joana Fernandes is the global Diretor of Ecommerce Operations for Farfetch, where her responsibility are payments, fraud and delivery's global strategy across the company. Her main focus is to consistently exceed the customers expectation by delivering an exceptional and localised experience across all markets and platform with high efficiency ...[Read More]

Track B: Digital Innovation (Westminster)

MOBILE PANEL REVOLUTION: Create Mobile-First, Customer-Centric Campaigns (CONTINUED)

Johan Riis Johansen, Head of eCommerce Services, Coop Danmark

Claire Logan, eCommerce Manager, Slaters

Jason Van Der Westhuizen, Senior Head eCommerce & Multi-Channel Customer Experience, Lands' End Europe

Patrick Osborne, Head of Strategic Insight & Reporting, QVC

Join three retailers who are embracing major external and internal change, keeping the customer front of mind and earning company-wide commitment to mobile. You’ll leave this session with strong understanding of not only what your customer values, but also the value the mobile customer represents to your bottom line:

Leverage mobile as a research tool and a transaction tool
Help your customer move through your mobile offering at lightning speed

Connect the dots across screens, channels and teams
 Johan Riis Johansen
Johan Riis Johansen
Head of eCommerce Services
Coop Danmark
I have worked in the digital industry for more than 15 years and delivered everything from successful global brand campaigns to optimising revenue performance activities on conversion funnels and the multi touch-point journey the consumers take to get there. Currently my responsibility is to establish and facilitate continuous business development ...[Read More]

 Claire Logan
Claire Logan
eCommerce Manager
Slaters
I am the Ecommerce Manager for Slater Menswear. Since joining Slaters in early 2015 I have worked on growing their already successful online business, successfully launching the new www.slaters.co.uk in August 2016 with a focus on mobile first. It is my main responsibility to take ownership of the strategy for the growth of the online channel. This ...[Read More]

 Jason Van Der Westhuizen
Jason Van Der Westhuizen
Senior Head eCommerce & Multi-Channel Customer Experience
Lands' End Europe
Jason is an accomplished multi-channel professional with over 17 years of proven digital experience across brand, creative, marketing and eCommerce, gained in the UK, USA, Germany and France. Responsible for delivering a high quality digital customer experience through leading in-house teams and agencies across creative & publishing, eCommerce, cus ...[Read More]

 Patrick Osborne
Patrick Osborne
Head of Strategic Insight & Reporting
QVC
Patrick Osborne has worked with customer data analytics for 25 years in a variety of industries and sectors, beginning in direct mail fulfilment and events organisation.  He worked on the implementation of Nectar, the first multi-retailer loyalty programme in the UK, and has also spent time in the university sector, financial services and as a mana ...[Read More]

Track C: Online & Offline (St. James)

FUTURE STORES PANEL: Bringing The Online Experience Alive In Brick And Mortar (CONTINUED)

Lina Kehlenbeck, Sr. Product Owner, Online & Retail Operations - Digital & Technology, Sainsbury's

Richard Wilson, Digital Director, Burton

James Williamson, Digital Brand Marketing Manager, Heal's

Philip Ward, Head of Digital Experience & Development, Carphone Warehouse

Maxime Taieb, Head of Solutions & Innovation, Carrefour

The line between instore and online continues to blur, so how can retailers create consistency across both worlds?  Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:

Use mobile and digital as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time
Transition instore systems and kiosks to capitalize on digital payments 
Track performance of your instore offers
Lina Kehlenbeck
Sr. Product Owner, Online & Retail Operations - Digital & Technology
Sainsbury's

 Richard Wilson
Richard Wilson
Digital Director
Burton
As Burton Digital Director, Richard is responsible for developing and delivering all customer touchpoints in the brands multichannel experience.  With a strong high street presence and international expansion through franchises and wholesale partners, the digital customer experience across mobile, desktop and instore technologies is paramount to de ...[Read More]

 James Williamson
James Williamson
Digital Brand Marketing Manager
Heal's

 Philip Ward
Philip Ward
Head of Digital Experience & Development
Carphone Warehouse
Phil Ward is Head of Digital Experience and Development.  With over 14 years’ experience within e-commerce, he drives Carphone Warehouse digital customer enhancement road map for .com across tablet, mobile, and desktop.  His passion is using technology to create cross channel personalised journeys.   ...[Read More]

 Maxime Taieb
Maxime Taieb
Head of Solutions & Innovation
Carrefour

Breakout Track D: (Britten)

Retailer-Only Roundtables

Joan Johnston, Creative Director, Bespoke Fabrics

Topic: Engage Your Customer Through Creative Content

Host: Joan Johnston, Creative Director, Bespoke Fabrics
Joan Johnston
Creative Director
Bespoke Fabrics

Head of eCommerce Think Tank

Invitation Only

continued
Exclusive, by-invite-only small group discussion in a private room on pressing, mission critical topics. We’ll be talking about the next wave of digital transformation, and what this means for your eComm strategy in 2018.

3:45 PM PM Pints Afternoon Break

Sit back with a pint or two in the exhibit hall. We’ll have handpicked a couple of local favorite beers to help you unwind after a busy day.

Break

4:15 PM PM Pints Afternoon Break

Sit back with a pint or two in the exhibit hall. We’ll have handpicked a couple of local favorite beers to help you unwind after a busy day.

Breakout Track D: (Britten)

Retailer-Only Roundtables

Joe Swales, Head of eCommerce and CRM, Monsoon Accessorize

Topic: TBC

Host: Joe Swales, Head of eCommerce and CRM, Monsoon Accesorize
Joe Swales
Head of eCommerce and CRM
Monsoon Accessorize

Track A: Customer Acquisition (Whittle Room)

4:25 PM Vendor Demo Presentation

Hear about an exciting new technology from an eTail solution provider partner

Track B: Digital Innovation (Westminster)

Expanding Ecommerce Presence Globally and Enhancing Payment Technologies

Vincent Horovitz, VP Global Sales, Zooz

As online merchants expand their international presence, managing and ensuring their payments acceptance becomes increasingly complex. Working with a single provider leads to expensive and inefficient transaction processing, while connecting to multiple providers to accept payments demands constant maintenance to achieve the best results. This presentation will answer questions such as:

How can merchants reduce their processing inefficiencies 
How can data be used to determine the causes of transaction failures 
How can merchants assess their providers’ productivity in each active region
 Vincent Horovitz
Vincent Horovitz
VP Global Sales
Zooz
Vincent Horovitz is heading up the Sales and Operations for Zooz in the US. Prior to Zooz, Vincent was the Global Lead for Technology Alliances at Deloitte Consulting LLP and was responsible for working with a broad set of complex, multidimensional Global partners such as Cisco, Google and Dimension Data to develop partner strategies and joint ...[Read More]

Track C: Online & Offline (St. James)

Vendor Demo Presentation

Hear about an exciting new technology from an eTail solution provider partner.

Breakout Track D: (Britten)

Retailer-Only Roundtables

Joe Swales, Head of eCommerce and CRM, Monsoon Accessorize

1. Topic TBC
Joe Swales, Head of eCommerce and CRM, Monsoon Accessorize
Joe Swales
Head of eCommerce and CRM
Monsoon Accessorize

Track A: Customer Acquisition (Whittle Room)

4:45 PM CASE STUDY REVOLUTION: Build Your Data Infrastructure To Tailor Your eComm Business

Luca Marini, Founder & COO, Finery London

In his role as Founder & COO of a new women’s fashion label, Luca knows how tools, people, and processes interact to establish a data-oriented decision making culture. Luca explains his biggest data takeaways from the past 12 months, including:

Leveraging data from inventory management, supply chain and digital analytics to inform decisions for both digital marketers and store operations 
Expanding assortment based on competitive data and booking every possible sale by expanding fulfillment options
 Luca Marini
Luca Marini
Founder & COO
Finery London

Track B: Digital Innovation (Westminster)

CASE STUDY REVOLUTION: How To Transform A Traditional Retailer From Old-Tail to New-Tail

Peter Hvidberg, Head of eCommerce & Customer Service, INTERSPORT Group Denmark

Peter recently redefined the eComm strategy and focus for the INTERSPORT group. By optimising processes across the entire value chain, and creating a new website among other initiatives, Peter was responsible for tripling INTERSPORT Denmark’s revenue in 2017. Here he shows you how to build on your core strengths and outlines the benefits of a centralised approach to eCommerce:

Best practice platform and supporting systems
Economies of scale, resulting in more effective use of development budget
Centralized learning that can be fed back to other business areas
 Peter Hvidberg
Peter Hvidberg
Head of eCommerce & Customer Service
INTERSPORT Group Denmark
Peter Hvidberg is the Head of E-Commerce and Customer Service for INTERSPORT Group Denmark, driving digital & customer service to create Seamless Retail value for INTERSPORT Denmark, Colosseum, The Athlete´s Foot, JOYRUN, OBI Sport Outlet, Sport Point, Sport-Direct and especially their customers. Peter redefined the E-Com strategy and focus for the ...[Read More]

Track C: Online & Offline (St. James)

CASE STUDY REVOLUTION: Just Listening Is Not Enough: How To Deliver Real ROI From Social Data

Steve King, CEO, Black Swan Data

Social listening is great for PR and Communication but the traditional ‘tracking’ approach has given social data a bad name.  Social data can be used to improve Stock predictions in advance, enhance multiple aspects of Marketing, and inform and predict new Products and Innovations. Steve will talk about how to step away from a traditional Social Listening tool and embrace a Social Data strategy.
 Steve King
Steve King
CEO
Black Swan Data
Steve King is the CEO and Co-Founder of Black Swan, the fastest growing start up in the UK, which combines cutting edge data science and software development to accurately predict trends in consumer behaviour. Since reading Cognitive Science the 90s, Steve has applied his tech, coding and visualisation skills to solving his clients’ challenges, hel ...[Read More]

Breakout Track D: (Britten)

Retailer-Only Roundtables

continued

John Sadeghipoor, Global Head of Digital Marketing, FitFlop

Topic: TBC

Host: John Sadeghipoor, Head of Digital Marketing, FitFlop

 John Sadeghipoor
John Sadeghipoor
Global Head of Digital Marketing
FitFlop

5:25 PM Close Of eTail Europe Day Two





























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