eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

Omnichannel & Online Growth

Tuesday, June 20th

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8:00 AM Breakfast & Registration

Join us bright and early as we start the day with tea, coffee and a light breakfast.

8:50 AM Welcome Remarks & Icebreaker

Greg Ashton, Senior Director, eTail Europe

 Greg Ashton
Greg Ashton
Senior Director
eTail Europe
Greg Ashton is a Senior Director at Worldwide Business Research, a company that develops annual B2B conferences to educate, support and connect the leadership of the world's core industries. Since 2012, Greg has been passionately leading and growing WBR’s flagship brands, including eTail West, eTail Europe & Mobile Shopping. When he is not helping ...[Read More]

9:00 AM Chairperson’s Opening Remarks

Georges Berzgal, VP EMEA, Global eCommerce, Pitney Bowes


 Georges Berzgal
Georges Berzgal
VP EMEA, Global eCommerce
Pitney Bowes

9:10 AM FIRESIDE CHAT: Digital Transformation From A Data Driven Customer Experience Perspective

Thomas Nielsen, CDO, Tesco

Managing the customer experience means becoming aware and responsive to the many different ways people browse & shop - and to prioritise, plan and direct activity so that the service provided to customers is attractive. 

It’s easy to get caught in isolated technical details like product ratings and decreasing wait times, but the art of improving customer experience is in consciously guiding all those tiny moments to come together as something greater than the sum of its parts.

Retailers and brands who choose to take on this challenge will see true, sustainable differentiation from their competitors.

This talk explores how Tesco is using service design and customer experience management to serve its customers a little better every day.
Thomas Nielsen is the Chief Digital Officer/Group Product Officer for Tesco PLC (LON: TSCO) – one of the world’s largest retailers with 6,900+ stores, 475,000 employees and thousands of suppliers. In this role, Mr. Nielsen is leading Tesco’s digital transformation as well as its loyalty (Clubcard) and Digital Marketing functions.
...[Read More]

9:35 AM FIRESIDE CHAT: Where Is eTail Heading Vs. Traditional Commerce?

Peter Williams, Chairman, Boohoo.com

The choice between online and offline retail probably still isn’t simple, even after carefully assessing the pros and cons. But do you have to choose at all? There’s been a recent trend of not just traditional retailers opening eCommerce stores, but also online retailers investing in physical locations. So how should you split your time and resource, operating both online and offline? Peter has spent over 30 years in a variety of both executive and non-executive positions in retail, leisure, media and consumer products and draws on this experience to explain, on a macro level:
Where etail is today, versus the rest of the market
Where eTail is heading in 2017 and beyond
The key priorities for retailers now, to take advantage of future opportunities

 Peter Williams
Peter Williams
Chairman
Boohoo.com
Peter is Chairman of 2 online retailers - boohoo.com plc, a UK quoted company selling young fashion; and Mister Spex, selling eyewear from its base in Berlin. He is also Chairman at U and I Group PLC, the leading property regeneration company; Senior Independent Director at Rightmove plc, the UK’s largest property portal; and is a trustee of t ...[Read More]

10:00 AM KEYNOTE PANEL: Execute Amazing Omnichannel Experiences Through Organisational And Cultural Transformation

Dave Elston, Digital Director - Europe, C&J Clarks

Stuart McMillan, Deputy Head of eCommerce, Schuh

John Werbinski, Head of eCommerce, GANT

This kick-off keynote panel delves into all things omnichannel.  Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:

Structure your organization around the execution of  omnichannel capabilities (looking at reporting structures and cultural transformation)
Examine how collaborative the culture is within your organisation to execute omnichannel initiatives effectively
Develop a holistic picture of your customer as the foundation for your strategy

 Dave Elston
Dave Elston
Digital Director - Europe
C&J Clarks
Dave has worked at Clarks for the last 7 years, where he successfully launched their European transactional websites. Now responsible for Digital sales across the UK and Europe, Dave has updated and changed the Collect From Store proposition and successfully re-platformed the UK and European websites onto Hybris. Clarks are the most purchased from ...[Read More]

 Stuart McMillan
Stuart McMillan
Deputy Head of eCommerce
Schuh
A senior ecommerce professional, I have a wide range of experience in all aspects of ecommerce, from design, to content production; from managing high availability infrastructure to user experience testing. I have experience in managing teams to deliver the above, as well as other areas such as development testing and PCI compliance. I work within ...[Read More]

 John Werbinski
John Werbinski
Head of eCommerce
GANT
John has over 12 years of experience within the premium retail ecommerce sector, working for brands such as Links of London, Harvey Nichols and Gieves & Hawkes along the way. Since 2014, he has been the Head of Ecommerce at GANT UK. He is actively involved in delivering their omni-channel initiatives, recently launching endless aisle in GANT’s UK s ...[Read More]

10:30 AM Espresso Energise Morning Break

So you’ve seen the first set of amazing speakers, and now you’re ready to mix, mingle and reenergise with an espresso in the exhibit hall.

11:15 AM GUEST SPEAKER: Use Social To Capitalise On Customer Sentiment, Enhance Your Reputation And Build Your Brand

Thomas Crampton, Global Consulting Principal, Marketing Transformation, OgilvyRED

As Global Managing Director of Social@Ogilvy at Ogilvy & Mather, Thomas oversees a team of more than 700 social media specialists across more than 40 territories. Probably the largest global team of its kind, Social@Ogilvy helps companies understand, strategize and execute within social media. Picking up the highest creative accolades along the way (including Clios, Effies and Cannes Lions awards) Thomas outlines his approach of using technology in new ways to create huge circles of influence.  In this groundbreaking talk, you’ll learn how to:

Identify with your customer and form tight-knit communities to find brand advocates and influencers 
Use social to capitalise on customer sentiment, enhance your reputation and get your messaging across effectively
Create a brand that is clear, precise and meaningful in a world of visual overload

 Thomas Crampton
Thomas Crampton
Global Consulting Principal, Marketing Transformation
OgilvyRED
Thomas Crampton serves concurrently as Global Consulting Principal for Marketing Transformation and Global Managing Director of Social@Ogilvy. Thomas has been at Ogilvy for more than eight years, launching, scaling and running teams on three continents that help clients adapt their marketing, communications and business approach to the rapid c ...[Read More]

11:40 AM Fireside Q&A with Amara and Sailthru: Why Personalisation Is So Important For Your Company's Long-Term Growth Strategy

Andy Leaver, Chief Revenue Officer, Sailthru

Andrew Curran, Non-Executive Director, Amara


 Andy Leaver
Andy Leaver
Chief Revenue Officer
Sailthru
With more than 15 years of experience and success in leading multiple SaaS and big data companies, Andy manages an international team at Sailthru, to continue their growth in cross-channel experiences and advanced personalisation.

Andy’s previous experiences include executive positions at Hortonworks, Workday and Ba ...[Read More]

 Andrew Curran
Andrew Curran
Non-Executive Director
Amara
Andrew joined Amara in 2011 and has since been involved in the growth of the successful homewares business.

Andrew has spent the last 15 years building various e-retail businesses within the fashion and home accessories sectors and is currently the CEO at Retain.me. He has a passion for marketing with a heavy focus ...[Read More]

12:00 PM KEYNOTE: Building For Happiness: How John Lewis Used Collaboration To Build Omnichannel Digital Selling Tools With Partners At The Heart

Sienne Veit, Online Product Director, John Lewis

All of our customers now walk into our shops with super-computers in their pockets. Their core shopping missions frequently cross the boundaries of shops and online. With 9 years of experience across eCommerce, stores, marketing, customer service and IT, Sienne explains how John Lewis recently met the challenge of providing their  partners with the tools to do their jobs from a very different perspective, and what they learned by working in this new way.
 Sienne Veit
Sienne Veit
Online Product Director
John Lewis
Sienne has worked as a strategic business developer, product owner and innovator within mobile, social media and omni-channel retail for over 10 years. She joined John Lewis in September 2014 in as Director, Online Product where she looks after the continuous development of John Lewis’ digital selling experiences across web, apps and in store ...[Read More]

12:20 PM The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper

Liad Agmon, CEO, Dynamic Yield

Today's consumers are the most tech savvy to date. They don't just delight in seamless omnichannel commerce, they expect it. But enterprise-sized brands can sometimes forget that their shoppers are humans too, not just segments. Companies that succeed in marketing to the individual will thrive, those that don't are destined to fail. But is it fair to bucket all of today's consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will be joined by a senior marketer from a global brand to discuss the challenges and opportunities that eMarketers face, where the industry is headed, and best practices in person-based marketing.

Executive Presenter, Dynamic Yield
 Liad Agmon
Liad Agmon
CEO
Dynamic Yield
Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive. He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home E ...[Read More]

12:40 PM US CASE STUDY: Peering Into The Next Generation Of Retail

Constantin Eis, Co-Founder & Global Managing Director, Casper

In a world that is already inundated by mattress options, Casper is differentiating itself by engaging in progressive research and repackaging the idea of sleep. In his role as Co-founder and Global MD, Constantin shares how he approaches daily business by creating an end-to-end, interactive brand experience. Constantin explains how Casper went from a company of five staff to over 150 employees in just three years, generating $100m revenue along the way. Key takeaways here include:

How to build a great web experience, content capabilities and service design in order to tell a compelling brand story
The importance of constantly designing and revising products to build trust and create consistent consumers
The need to stay away from traditional retail models and cultivate a company that seeks to deliver a great experience for all
 Constantin Eis
Constantin Eis
Co-Founder & Global Managing Director
Casper
Constantin Eis is Casper’s Co-Founder and European MD. He is responsible for business decisions outside North America and also heads up the geographical teams and new markets. Constantin previously headed up and was responsible for the marketing activities (online, offline, and brand marketing), IT, HR and product development at Home24, and has sub ...[Read More]

General Attendee Lunch

1:00 PM Lunch

Private Lunch

Hosted by Tinyclues

Join this exclusive small group discussion in a private room on pressing, mission critical topics.

Private Lunch Workshop

Hosted by Adobe

Join this exclusive small group discussion in a private room on pressing, mission critical topics. You’ll chat with retailers with similar resource levels and responsibilities as yourself, and work together to solve an interesting eComm challenge.

Track A: Customer Journey & Personalisation (Whittle Room)

2:05 PM Chairperson’s Opening Remarks

Track B: Content & Testing (Westminster)

Chairperson’s Opening Remarks

Track C: Omnichannel & Fulfillment (St. James)

Chairperson’s Opening Remarks

Breakout Track D: (Britten)

START-UP DRAGONS' DEN: Hypergrowth On The Frontiers Of eCommerce

Adam Rakib, Founder, StoreMaven

Tom Beverley, CEO, Fy

Øyvind Henriksen, CEO, POQ Commerce

Moderated By:
Matt Lerner
, Partner, London, 500 Startups

eCommerce is tough now. Gone are the days where you could count on double-digit YoY growth. The sector is forecasted to grow at a modest 8% in the UK, according to Forrester, and much of that will go to Amazon. Most other retailers will have no choice to fight for Amazon's table scraps. But as a VC looking at startups every day, we do still see pockets of massive growth even triple-digit YoY. But it’s not coming from traditional retail methods. It’s coming from a new breed of highly engaging ecommerce apps and marketplaces who use data and machine learning to micro-segment audiences and reach them via the right channels with content they actually want to consume. For this panel, we’ll bring you the best of the best – three companies who are operating in the highest growth frontiers of online retail.

This discussion is hosted by venture capitalist Matt Lerner, who spends very day selecting and mentoring the next generation of hyper-growth businesses in his role as MD at 500 startups.
 Adam Rakib
Adam Rakib
Founder
StoreMaven
Adam is a mobile growth marketing expert and the founder of StoreMaven, the leading App Store and Google Play AB testing and analytics platform. Adam previously founded Shaker (acquired by PlayStudios), one of the most successful mobile game publishers. Adam is also a lecturer at Tel-Aviv University where he teaches entrepreneurship ...[Read More]

Tom is co-founder of Project J who are redefining impulse, visually led retail on mobile and the web.

Prior to founding Project J, he led European Marketing for Fab.com which he grew across 20 markets using a range of social and digital channels. Before that he was the first marketing hire at onefinestay. There ...[Read More]

 Øyvind Henriksen
Øyvind Henriksen
CEO
POQ Commerce
Øyvind Henriksen is CEO & Co-founder at Poq, the app commerce company. Øyvind has over 10 years’ experience in tech having previously been a CTO of an ecommerce agency. He has lived and breathed commerce developments through experiencing first-hand the evolution of custom built ecommerce sites through to powerful ecommerce platforms e.g. Magen ...[Read More]

Moderated By:

 Matt Lerner
Matt Lerner
Partner, London
500 Startups

Track A: Customer Journey & Personalisation (Whittle Room)

2:10 PM CASE STUDY REVOLUTION: The Roadmap To Omni: Putting Together A Targeted, Customer-Focused Approach

Sean O'Neill, Director Online Product Development, Tesco

Your customers see you as one brand. Tesco aims to have a single, consistent approach throughout  the customer journey. Here Sean discusses latest Tesco’s omnichannel checkpoints to drive higher conversions by:
De-siloing and re-assessing who is in charge of what in the organization 
Looking at IT and eCommerce infrastructure to connect the channels
Testing to ensure efficiency and accuracy of your approach

 Sean O'Neill
Sean O'Neill
Director Online Product Development
Tesco
Sean has spent the past 18 years at the intersection of ecommerce, consumer behavior, and data-driven feedback loops.  Sean joined Tesco in 2014 and is Product Development Director for Tesco’s global online shopping platform spanning 9 countries.  Prior to that Sean spent 11 years at Amazon.com (starting in 1999) for product development and operati ...[Read More]

Track B: Content & Testing (Westminster)

CASE STUDY REVOLUTION: Perfect The Online Buying Process Through Effective Content And Testing

Pouya Boland, CEO, Chiquelle

Chiquelle is one of the youngest & fastest-growing online fashion retailers in Sweden, with an annual growth of nearly 300% and presence in over 20 countries. Winner of Best Mobile Experience of the Year & High Flyer of the Year awards at the recent Jet Shop Awards, Pouya will be sharing how to achieve success across your platforms through personalized content and effective testing, with the customer at the centre of everything.
 Pouya Boland
Pouya Boland
CEO
Chiquelle
Pouya Boland, Dutch Entrepreneur, columnist, speaker and CEO / Co Founder of Chiquelle.com. Chiquelle is the fastest online growing store and brand in Sweden and has won 3 awards in 2015. Chiquelle is having an annual growth of 300% a year. ...[Read More]

Track C: Omnichannel & Fulfillment (St. James)

CASE STUDY REVOLUTION



Breakout Track D: (Britten)

START-UP DRAGONS' DEN: Hypergrowth On The Frontiers Of eCommerce

Continued

Adam Rakib, Founder, StoreMaven

Tom Beverley, CEO, Fy

Øyvind Henriksen, CEO, POQ Commerce

Moderated By:
Matt Lerner
, Partner, London, 500 Startups

eCommerce is tough now. Gone are the days where you could count on double-digit YoY growth. The sector is forecasted to grow at a modest 8% in the UK, according to Forrester, and much of that will go to Amazon. Most other retailers will have no choice to fight for Amazon's table scraps. But as a VC looking at startups every day, we do still see pockets of massive growth even triple-digit YoY. But it’s not coming from traditional retail methods. It’s coming from a new breed of highly engaging ecommerce apps and marketplaces who use data and machine learning to micro-segment audiences and reach them via the right channels with content they actually want to consume. For this panel, we’ll bring you the best of the best – three companies who are operating in the highest growth frontiers of online retail. This discussion is hosted by venture capitalist Matt Lerner, who spends very day selecting and mentoring the next generation of hyper-growth businesses in his role as MD at 500 startups.
 Adam Rakib
Adam Rakib
Founder
StoreMaven
Adam is a mobile growth marketing expert and the founder of StoreMaven, the leading App Store and Google Play AB testing and analytics platform. Adam previously founded Shaker (acquired by PlayStudios), one of the most successful mobile game publishers. Adam is also a lecturer at Tel-Aviv University where he teaches entrepreneurship ...[Read More]

Tom is co-founder of Project J who are redefining impulse, visually led retail on mobile and the web.

Prior to founding Project J, he led European Marketing for Fab.com which he grew across 20 markets using a range of social and digital channels. Before that he was the first marketing hire at onefinestay. There ...[Read More]

 Øyvind Henriksen
Øyvind Henriksen
CEO
POQ Commerce
Øyvind Henriksen is CEO & Co-founder at Poq, the app commerce company. Øyvind has over 10 years’ experience in tech having previously been a CTO of an ecommerce agency. He has lived and breathed commerce developments through experiencing first-hand the evolution of custom built ecommerce sites through to powerful ecommerce platforms e.g. Magen ...[Read More]

Moderated By:

 Matt Lerner
Matt Lerner
Partner, London
500 Startups

Track A: Customer Journey & Personalisation (Whittle Room)

2:35 PM Improving The Online Payments Experience

Laurel Wolfe, Marketing Director, Klarna

·Making payments smooth - KYC and one-click purchase
·Increase conversions and average order value with a frictionless checkout
·Boost shopper purchasing power with easy consumer financing & pay after delivery
·Thinking mobile-first

 Laurel Wolfe
Laurel Wolfe
Marketing Director
Klarna

Track B: Content & Testing (Westminster)

The Third Wave: The Experience-Led Business

Michael Klein, Director, Industry Strategy and Marketing, Adobe

For the past two decades Retail and Commerce have been through the first two waves of technology; Back Office and Front Office, as the industry has been digitally transformed by disruptors and multi-channel retailers. We are now moving into the Third Wave, the Experience Wave.

Adobe’s Director of Industry Strategy for Retail, Travel & CPG, Michael Klein will lead a discussion on the Experience Wave. Learn how Experience is helping retailers differentiate themselves in a hypercompetitive marketplace against the disruptors of eCommerce. In addition, Michael will share results from the most recent Adobe Digital Insights reports that highlight the trends and challenges in our industry. 
 Michael Klein
Michael Klein
Director, Industry Strategy and Marketing
Adobe
Michael Klein is the Director of Industry Strategy for the Adobe Marketing Cloud. He leads a team of subject matter experts who work with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael regularly contributes thought leadership to industry events, and is an active member of Shop.org and t ...[Read More]

Track C: Omnichannel & Fulfillment (St. James)

Engage With 99% Of Your Customer Database

François Laxalt, Senior Director Product Marketing, Tinyclues

Stasha Stazisar, Senior Email Marketing Manager, MatchesFashion.com

Discover how to transform your approach to CRM and generate incremental revenue by delivering smart, relevant and targeted messages to your entire customer database, even those who haven’t yet expressed any prior purchase intent
François Laxalt
Senior Director Product Marketing
Tinyclues

Stasha Stazisar
Senior Email Marketing Manager
MatchesFashion.com

Track A: Customer Journey & Personalisation (Whittle Room)

2:55 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Anastasia Roumelioti, Head of Marketing & Communications, Hawes & Curtis

Anders Dahlberg, CMO, Letsdeal.se

Richard Voyce, Head of eCommerce, Dreams Ltd

Saima Alibhai, Managing Principal Consultant, Oracle Bronto

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into  small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store
 Anastasia Roumelioti
Anastasia Roumelioti
Head of Marketing & Communications
Hawes & Curtis
Anastasia Roumelioti is the Head of Marketing and Communications for Hawes & Curtis and Ghost London. She is responsible for the brand’s strategy and omnichannel campaigns that deliver growth and strengthen customers’ brand loyalty through emotional connections. She has a data driven approach on all projects and a customer centric mentality. Anasta ...[Read More]

 Anders Dahlberg
Anders Dahlberg
CMO
Letsdeal.se
Anders is responsible for all Let´s deal marketing activities in Sweden and Finland. Leading a team of 15 employees focused on B2C. Awareness is created with TV commercials and events. Sales are built through direct marketing (email, mobile push) and digital advertising (programmatic, text ads, social media, affiliate networks, etc.). 
...[Read More]

 Richard Voyce
Richard Voyce
Head of eCommerce
Dreams Ltd
Richard has over 10 years of ecommerce experience in fashion, apparel and big ticket retailing. At Dreams, Richard is responsible for driving continued sales growth not only online but through omnichannel strategy development. He is leading this transformational project to create a unified retail solution designed to give customers a truly seamless ...[Read More]

 Saima Alibhai
Saima Alibhai
Managing Principal Consultant
Oracle Bronto
Saima has over 10 years of experience in the marketing technology industry, working alongside clients internationally in the UK, EMEA and LATAM. As Practise Manager - Professional Services at Bronto, Saima helps leading brands, including Vivienne Westwood, notonthehighstreet.com, Björn Borg and Joseph Joseph, optimise their commerce marketing strat ...[Read More]

Track B: Content & Testing (Westminster)

CONTENT PANEL REVOLUTION: Creating Content That Engages And Retains Your Customers

John Federman, CEO, Webcollage

Ben Greener, Head Of Digital Product, Andertons

Craig Wheeler, COO, Scotts & Co

Gillian Geraghty, Head of eCommerce, George at Asda

Are you getting your brand message across effectively and consistently across all channels and devices? Our panelists bring their content strategies to life, before you break out into  small group discussions to discuss your next move:

Understanding the intention of your customer at each stage of the purchase funnel, then deliver compelling content at each stage
Generating personalization at scale 
Ensuring features and messaging are optimized mobile-first, using the native features of the device
 John Federman
John Federman
CEO
Webcollage
Webcollage CEO John Federman has more than 25 years of experience driving revenue and profit at innovative media, ecommerce, and retail platforms. John’s company Webcollage is the leading cloud-based content management platform for managing rich product information, and syndication across retail sites globally. Prior to Webcollage, Federman was a s ...[Read More]

 Ben Greener
Ben Greener
Head Of Digital Product
Andertons
I am the head of digital product at Andertons Music Company. I mainly look after content strategy and implementation, leading our content and content marketing teams. I also spend a lot of time improving the user experience on the site, making the customer journey as smooth as possible. ...[Read More]

 Craig Wheeler
Craig Wheeler
COO
Scotts & Co
Craig has worked in Ecommerce and TV Shopping for 15 years and is recognised as a B2C specialist with experience working for QVC, Curry’s, Play.com and Feelunique. Craig’s experience covers the full raft of Digital functions from delivering top class Customer Experience through to managing Product Content and integration of CGC into websites. ...[Read More]

 Gillian Geraghty
Gillian Geraghty
Head of eCommerce
George at Asda
Gillian is the Head of E-commerce at George.com, covering Trading, Supply, Content and Creative for George Clothing. Gillian joined George in 2005 and has worked across a number of departments within the Core trading team before moving to E-commerce in 2013. Gillian lives in Leicestershire and when not at work or looking after her 2 young boys ...[Read More]

Track C: Omnichannel & Fulfillment (St. James)

DELIVERY PANEL REVOLUTION: Making Delivery A Customer Engagement Experience

Jon Asbury, Multichannel Director, Go Outdoors

Jason Kang, Managing Director- Ireland, Zazzle

Eric Lewis, VP, Global Operations, Casper

Jonny Sitton, Co-Founder & Operations Director, My 1st Years

With “instant” delivery now the norm, eCommerce, IT, operations and warehousing has to become more connected than ever before. Our panelists are focusing on getting products into customers hands as quickly as possible, then turn the discussion over to plan your next move. Here you’ll learn how to:

Make the delivery experience come to life in a way that is commercially sustainable
Determine whether you have the customer base to support click and collect and same day delivery
Select and implement tools that ensure predictive management of stock

 Jon Asbury
Jon Asbury
Multichannel Director
Go Outdoors
Jon Asbury is Multichannel Director at GO Outdoors the market leading and fastest growing Outdoor equipment and clothing retailer with over 17 years experience of growing Multichannel businesses and is responsible for the commercial performance, operational effectiveness and strategic development of the GO Outdoors Multichannel business. Through th ...[Read More]

 Jason Kang
Jason Kang
Managing Director- Ireland
Zazzle
Jason has been an integral part of Zazzle since its launch in 2005 in a variety of key roles, including CFO and CMO.  Jason relocated to Ireland in 2016 as the Managing Director and head of Zazzle International.  In his current role, Jason is responsible for growing the Zazzle business internationally (outside of the US).  Prior to Zazzle, Jason wo ...[Read More]

 Eric Lewis
Eric Lewis
VP, Global Operations
Casper
Eric Lewis is Senior Vice President of Global Operations at Casper. He brings more than 12 years of executive management experience to Casper from leading consumer brands, e-commerce, and technology companies. Before joining Casper his previous positions include Head of Regional Operations for Google, General Manager for Amazon and Managing Di ...[Read More]

 Jonny Sitton
Jonny Sitton
Co-Founder & Operations Director
My 1st Years
Jonny Sitton, 30, is the Co-founder of My 1st Years, The online destination for personalised gift for babies and children. The brand was established in 2010 along with Jonny’s best friend, Daniel Price. They saw a gap in the market for personalised baby gifting and the rest, as they say, is history.

Jonny’s key ...[Read More]

Break

3:25 PM PIMM'S Afternoon Break

Take a break, you deserve it. Pour a PIMM’S and sit back in style after a full day of learning and chatting with fellow eTailers.

Women's Leadership Track

Women In eTail Event

Okay ladies, now let’s get in formation! We’ll be talking about how to cultivate the next generation of female leaders. Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised. 

Hosted By:


Alicya Sinclair, CEO, Sinclair London



Debbie Havekin, Head of International Trading M&S.com, Marks & Spencer

Track A: Customer Journey & Personalisation (Whittle Room)

4:05 PM CASE STUDY REVOLUTION: Target, Engage And Convert Your Cross-Channel Customers

Matt Henton, Head of eCommerce, Moss Bros

When customer data is incomplete or held in many different places, it can be misleading and result in retailers making poor marketing decisions. In this session, you’ll hear how Matt updated his existing data warehouse, then break out into small groups to discuss:

Following the customer across touch-points
Collecting data points into a single, holistic customer profile
Implementing predictive analytics and analyzing which segments have greatest potential
Marketing to those segments in the most cost effective way possible 
 Matt Henton
Matt Henton
Head of eCommerce
Moss Bros

Track B: Content & Testing (Westminster)

CASE STUDY REVOLUTION: Digital Transformation Through A Cloud Based Approach

John Cowper, Head of Architecture, Wickes

As Head of Architecture at a Top 100 UK retailer, John’s biggest problem is how not to migrate a data centre. With a plethora of 10+ year old legacy systems to tackle, John outlines his digital transformation plans, taking a cloud first approach. Key takeways here will include:

The steps required to resurrect a new operating model in the cloud. 
Retiring old capabilities gradually, while building new capabilities in the new world. 
Planning for a substantial amount of integration-  what the issues are, how to deconstruct them and where Wickes have got to so far
 John Cowper
John Cowper
Head of Architecture
Wickes

Track C: Omnichannel & Fulfillment (St. James)

CASE STUDY REVOLUTION: Seamless Branded Experience in Path to Purchase

Wilko Klaassen, CDO, Bakker.com

As VP of Global Online, Wilko’s aim is to create a seamless and consistent experience across all touch points during the path to purchase at Husqvarna Group. His team is focused on digital activities to increase traffic to sites, social media and to the store. In this session, Wilko will outline his biggest learning from the past 12 months, including:

How to provide consistency of brand and deliver a seamless online and offline experience 
What a ‘brand’ can control and cannot control, across all channels 
Where the customer converts and how to make sure you don’t lose them along the way 

 Wilko Klaassen
Wilko Klaassen
CDO
Bakker.com

Breakout Track D: (Britten)

Retailer-Only Roundtable: Turning Data Points Into Actionable Information

continued

Ed Whatmore, Head of eCommerce, Mountain Warehouse


 Ed Whatmore
Ed Whatmore
Head of eCommerce
Mountain Warehouse

Women's Leadership Track

Women In eTail Event

Okay ladies, now let’s get in formation! We’ll be talking about how to cultivate the next generation of female leaders. Listen and be motivated by an accomplished group of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised. 

Hosted By:


Alicya Sinclair, CEO, Sinclair London



Debbie Havekin, Head of International Trading M&S.com, Marks & Spencer

Track A: Customer Journey & Personalisation (Whittle Room)

4:30 PM Overcome Gaps In Your Data And Use It To Kill The Competition

Katy Bennett, Commercial Director, Mapp Digital

Guy Southam, Head of Digital and Data Strategy, Freesat


 Katy Bennett
Katy Bennett
Commercial Director
Mapp Digital
Katy is Commercial Director at Mapp Digital NE and has worked in the Digital Marketing industry for over 15 years at the front line of helping brands build strategy and drive value from marketing technology. Katy has worked for Experian, eCircle, Webtrends and Teradata. In these roles she has worked with a diverse number of brands including MBNA, B ...[Read More]

 Guy Southam
Guy Southam
Head of Digital and Data Strategy
Freesat
Guy leads Freesat’s digital marketing activities, overseeing web, social and mobile as well as leading on data strategy to drive greater insights and find new commercial revenue opportunities for the business. With over 10 years’ experience in leading digital enterprises, he previously worked in O2’s Innovation Lab and spent several years developin ...[Read More]

Track B: Content & Testing (Westminster)

Executive Presentation from Acquia

Hear about Acquia’s latest products and learn how they can benefit your business.

Track C: Omnichannel & Fulfillment (St. James)

Trust in Connected Commerce

Karen Pepper, General Manager, UK, Amazon Pay

 Karen Pepper
Karen Pepper
General Manager, UK
Amazon Pay
Karen Pepper is the General Manager, UK for Amazon Pay. She is responsible for leading Amazon’s payment services for 3rd party merchants in the UK including Amazon Pay and the associated value added services.

Karen is a 15-year veteran of the payments and start up industries. Most recently she was Global Head o ...[Read More]

Breakout Track D: (Britten)

Retailer-Only Roundtable: Turning Data Points Into Actionable Information

Ed Whatmore, Head of eCommerce, Mountain Warehouse



 Ed Whatmore
Ed Whatmore
Head of eCommerce
Mountain Warehouse

Track A: Customer Journey & Personalisation (Whittle Room)

4:50 PM Case Study: Become An Agile Cost Leader And Define Your Role As A Pureplay

Tobias Mattsson, CCO, Nordic Feel

As a pureplay, should your eCommerce content look and feel different to a traditional retailer? And how can pureplays ensure that their multichannel communication  is harmonised, despite smaller markeing budgets? Tobias will share recent experiences on:

Developing clear knowledge of who your customer is, and which content they prefer to consume (e.g.video)
Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers
Leveraging exciting shoppable content to bring product details to life
 Tobias Mattsson
Tobias Mattsson
CCO
Nordic Feel

Track B: Content & Testing (Westminster)

The Future Of Retail Experience: Bridging The Digital/Physical Divide

Martin Gill, VP & Research Director - Digital Strategy & Experience, Forrester

The physical and digital worlds are converging, and retail is at the epicentre of disruption. Interactive video displays extend endless aisle eCommerce into the retail stores. Mobile instruments your customers as they browse your stores. Connected coffee machines automatically reorder your favourite drinks. These examples are emerging today, but they’ll be mainstream tomorrow. But the physical/digital divide isn't binary, it's a continuum. In this new world, retailers can’t separate physical and digital experience strategies. You need to rethink your omnichannel customer experience to get ahead of the game. Forrester will show you: 

How are customers really embracing emerging technologies?
Why is customer obsession at the heart of new retail business models?
How must business and technology teams collaborate to serve customers?
 Martin Gill
Martin Gill
VP & Research Director - Digital Strategy & Experience
Forrester
Martin Gill, VP Research Director, serves digital business professionals. He leads the development of Forrester's digital business transformation playbook, focusing on how firms must rethink their business strategies to compete in the digital age. His research covers digital maturity, helping digital business leaders understand how to evolve t ...[Read More]

Track C: Omnichannel & Fulfillment (St. James)

The Importance Of Supply Chain In A Customer Focused Organization

Alicya Sinclair, CEO, Sinclair London

As CEO, Alicya oversees  all aspects of global logistics and the intersection with fulfillment in Sinclair London’s supply chain.  In this eye opening session, Alicya explains why supply chain must be an integral consideration of your customer’s experience in an omnichannel environment, even if your organization is merchant centric.
 Alicya Sinclair
Alicya Sinclair
CEO
Sinclair London
Founder and Director of the first only women’s only tailoring brand, Alicya Sinclair launched the fashion house in 2013. Three years on she has built up a manufacturing unit to support UK manufacturing and to streamline the business. Now manufacturing for luxury brands such as Chanel, Poser Club amongst others.
 
With 1 ...[Read More]

Breakout Track D: (Britten)

Retailer-Only Roundtable: Turning Data Points Into Actionable Information

continued

Ed Whatmore, Head of eCommerce, Mountain Warehouse

 Ed Whatmore
Ed Whatmore
Head of eCommerce
Mountain Warehouse

5:10 PM eTail Monte Carlo Casino Reception

Channel your inner Bond at the roulette table as we transform the venue into Monte Carlo for one night only. Don’t miss this extravagant evening of specialty cocktails, games and prizes.

6:10 PM Close of eTail Europe Day One






























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