eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Dave Elston
Dave Elston Digital Director - Europe C&J Clarks
Experienced multi channel expert with an ecommerce and retail background in one of the UK’s leading brands- HMV. Extensive P&L and business case management experience. Takes an inquisitive and innovative approach which is grounded in extensive experience. Commercially aware with an analytical nature which assists lateral thinking, and focused on meeting the needs of the customer. Adaptable to different situations as well as structures, ability to prioritise multi dimensionally, excellent manager of teams and delivers against business objectives. Highly transferable skill set.


Day 1: Omnichannel & Online Growth - Tuesday, June 20th

10:00 AM KEYNOTE PANEL REVOLUTION: Execute Amazing Omnichannel Experiences Through Organisational And Cultural Transformation

This kick-off keynote panel delves into all things omnichannel.  Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:

Structure your organization around the execution of  omnichannel capabilities (looking at reporting structures and cultural transformation)
Examine how collaborative the culture is within your organisation to execute omnichannel initiatives effectively
Develop a holistic picture of your customer as the foundation for your strategy