eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Dave Elston
Dave Elston Digital Director - Europe C&J Clarks
Dave has worked at Clarks for the last 7 years, where he successfully launched their European transactional websites. Now responsible for Digital sales across the UK and Europe, Dave has updated and changed the Collect From Store proposition and successfully re-platformed the UK and European websites onto Hybris. Clarks are the most purchased from website for shoes in the UK and is on the journey to become the world’s leading brand for stylish and comfortable shoes.


Day 1: Omnichannel & Online Growth - Tuesday, June 20th

10:00 AM KEYNOTE PANEL: Execute Amazing Omnichannel Experiences Through Organisational And Cultural Transformation

This kick-off keynote panel delves into all things omnichannel.  Learn how to transform your culture to execute successful omnichannel initiatives; what works, what doesn’t, and what’s in the pipeline for leading retailers:

Structure your organization around the execution of  omnichannel capabilities (looking at reporting structures and cultural transformation)
Examine how collaborative the culture is within your organisation to execute omnichannel initiatives effectively
Develop a holistic picture of your customer as the foundation for your strategy