eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Dan Stone
Dan Stone Email Marketing Manager Lovehoney
Dan Stone is the Email Marketing Manager at Lovehoney - the UK's biggest online sex toy retailer.  A seasoned marketeer, he has over 10 years experience, starting off in the publishing sector before taking the leap into online retail. His key areas of expertise are in trends around Personalisation and 1-2-1 Marketing. Dan received the IDM award in Email Marketing in 2012. 
 
A big music festival fan, you'll find Dan spending most of his summer in a muddy field in and around the English Countryside. Also, have a word with him about his Airsoft obsession....


Day 3: Online Customer Engagement - Thursday, June 22nd

12:25 PM EMAIL PANEL REVOLUTION: Get A Greater ROI With Your Email Programs

Email can be both the most personal and frequent way to be in touch with your customers, giving you a fast path to purchase. Knowing which technologies will best support your email strategies is critical. The executives on this panel have the answers to your burning questions: 

What are the key differences between different email providers to assist with getting an ROI on your programs?
How do you define success in email today?
What kinds of email messages are most successful to (1) acquire customers and (2) retain buyers?
How are you personalizing your email and what have been the results?