eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

Andy Gibbs CFO Graze

Day 3: Online Customer Engagement - Thursday, June 22nd

9:35 AM CASE STUDY: From Bricks To Clicks: How To Bring Offline And Online Together Holistically

As CEO of the disruptive FMCG brand, graze, Anthony’s mission is to use technology to make the world’s number one healthy snacking brand. Graze expanded beyond its pure play roots over a year ago selling through major retailers, and became a category leader within months of its launch. So what key components did graze take from the direct to consumer business, in order to succeed in multichannel retailing? Here Anthony shares his biggest learnings from the journey so far, and how to prioritize your technology investments to take advantage of the shift from traditional retail to eCommerce.

Sourcing and distributing accurate customer data, and getting old data systems to talk to new ones
Learning more about your customer’s needs as their engagement grows
Selecting third part technology providers that understand your long term growth goals