eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Anastasia Roumelioti
Anastasia Roumelioti Head of Marketing & Communications Hawes & Curtis
Anastasia Roumelioti is the Head of Marketing and Communications for Hawes & Curtis and Ghost London. She is responsible for the brand’s strategy and omnichannel campaigns that deliver growth and strengthen customers’ brand loyalty through emotional connections. She has a data driven approach on all projects and a customer centric mentality. Anastasia has worked for both P&G and Unilever and has an MBA from Wharton School in Marketing & Operations Management. Her interest is to blog at Huffington Post about marketing, leadership and gender equality.

Day 1: Omnichannel & Online Growth - Tuesday, June 20th

2:55 PM PERSONALISATION PANEL REVOLUTION: Use Contextual Offers And Marketing To Drive Purchases

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver highly-targeted, customer-centric marketing that has boosted their business, then break out into  small group discussions to discuss your next move:

Going back to basics: pushing baseline offerings, and building engagement
Creating seamless experiences and consistent product information throughout the funnel
Employing geo-notifications for contextual offers when the customer is near a store