eTail Europe 2017

20 - 22 June, 2017

Queen Elizabeth II Conference Centre, London

+44 20.7368.9465

 Amy Jackson
Amy Jackson Digital Marketing Manager Lipsy London
Digital marketing manager at Lipsy, managing and supporting team members across affiliate marketing, search, social media and email marketing with a particular emphasis on creative campaigns and influencer strategy. 


Day 3: Online Customer Engagement - Thursday, June 22nd

12:25 PM SOCIAL PANEL REVOLUTION: The Role Of Social Media In The Customer Journey

Our panelists have used successful social programs to retain customers and keep them engaged.  They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer. 

Setting up team infrastructure to manage social engagement programs
Measuring feedback from social channels and developing the correct KPIs 
Assessing tools to help monitor what the customer is saying about your brand 
Building earned media programs to create stories and narratives that are low cost